How can a small local business with no marketing budget use...

Product

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Perception

Controversial streamer, Johnny Somali, has been arrested in South Korea for "obstruction of business". Additional charges may be on the horizon. What do you think should happen to Johnny Somali?

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Place

How do you think Donald Trump will respond to Volodymyr Zelenskyy's statement that Ukraine will consider nuclear weapons if it does not get NATO membership?

Good marketing is doing this well.

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Price

Amazon Carries Nintendo Games Again, Including New Switch 2 Exclusives - GameSpot

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Processes

People

Agent-based computing is outgrowing the web as we know it - VentureBeat

How can a small local business with no marketing budget use social media to attract more customers?

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